In Defense of Short-Term Marketing
November 18, 2020
Performance advertising is not the same as promotion; it’s simply holding media accountable for KPIs on a shorter timescale.
Latest News
Planning Through The Pandemic, Political and the Improbable
November 4, 2020
Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandemic has helped them attribute media more effectively. They’ll also discuss tactics for building the local reach you need; transacting with stations, digital video, OTT and fractional overlays.
COVID Boosts Streaming, But Broadcast Endures
October 16, 2020
COVID-19 accelerated long-term viewership changes and channeled ever-higher numbers toward streaming and toward leaner cable packages, but broadcast remains a reliable and flexible buy for advertisers.
Broadbeam Media Adds Healthe® to Client Roster
October 8, 2020
Broadbeam Media, the full-service, independent performance media agency that approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, announced the addition of Healthe® to its client roster.
Join Us at the ANA
September 22, 2020
Join Broadbeam’s Corinne Casagrande and Tess Erickson at the 2020 ANA Media and Measurement Conference, Thursday, 9/24 at 1:05PM, for: “LUNCH WITH” THOUGHT LEADER SESSION (Sponsored by Active International) PLANNING THROUGH THE PANDEMIC, POLITICALS AND THE
The Power of TV for CBD Brands
August 27, 2020
Direct-to-consumer marketing can prove to be a valuable tool for hemp and CBD companies with less restrictions and a wider reach. by James Kozack, VP Data Strategy and Analytics, Broadbeam Media With the death of Facebook arbitrage,
Making Better Sense of Lower-Funnel Metrics With Media-Planning Forecasts
July 28, 2020
by Raghu Siddani, VP Data Strategy and Analytics, Broadbeam Media When you invest time and effort to measure the impact of media buys, the real value of this attribution is knowing what to do next. For thoughtful
For American Standard, “Mathvertising” Drives Cost-per-Lead Down 50% During COVID-19
June 30, 2020
Seven years ago, American Standard had a problem. How could the kitchen and bath manufacturer continue to grow when the retailers and wholesalers who sold American Standard products were creating their own product lines? One way,