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Brands Pay More When Customers Pay Later

by Corinne Casagrande , SVP Strategy and Growth More than three quarters of online shopping transactions end with shoppers running away. Plenty of marketing efforts, from email to mobile retargeting, are focused on capturing the missed revenue

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Consumer Capacity For Holiday Spend Uneven Again

by Corinne Casagrande, SVP Strategy and Growth As marketers navigate the second pandemic-influenced holiday season, some conditions look a little like last year. Holiday shopping has started earlier again, with sales pulled forward as early as September.

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STILL ROOM FOR TRADITIONAL TV

BROADBEAM: STILL ROOM FOR TRADITIONAL TV The 21st century shift from legacy media to digital platforms doesn’t mean there isn’t a place for traditional TV in the contemporary viewing landscape. That’s according to Tess Erickson, director

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Streaming Spend: A Complicated Calculation

Streaming Spend: A Complicated Calculation By Joanna Ruttner Most consumers are spending more than they think on monthly OTT subscriptions The world of streaming is fragmented and complicated. It’s hard to keep track of all the providers and ways

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