by Corinne Casagrande, SVP, Strategy For months, we’ve been fretting about an impending consumer spending pullback, whether because of inflation, possible recession, or a tightening labor market. But we haven’t seen wallets snap shut yet. In
By Jingru Zhou, Research Analyst This Fall has been a season like we’ve never seen: early holiday deals from Amazon, Walmart, Target and more, increased prices due to inflation and the looming possibility of a
By Wayne Friedman While U.S. seniors — those 55 and older — continue to be slow to sign on to new streaming services, one study suggests lower income is a factor in decision making when it
By Michael Bürgi and Antoinette Siu for Digiday Performance media agency Broadbeam shared some findings on media habits of U.S. adults 55-plus, studying their lifestyle and video and audio adoption throughout June to July 2022. The big
People aged 55 and older are not typically at the cutting edge of technology. But the pandemic has brought about more rapid shifts in media habits during the past few years, even among older Americans. Among
by Corinne Casagrande Rising costs put pressure on the sandwich generation, defined as adults who have a parent 65 or older, and are either raising a child under 18 or providing financial support to an adult child.
Adults 55-plus still favor linear television, but streaming is creeping into their viewing habits with AVOD services holding a particular appeal. By Tess Erickson, Director, Strategy and Research While older adults (55-plus) are often slower to
A proprietary 3Q 2022 survey of Adults 55+ and their changing media habits, including traditional and streaming video and audio usage and adoption.
by Corinne Casagrande, SVP Strategy In the spring of 2020, the Labor Department reported that over 30 million jobs were lost because of the coronavirus pandemic. Labor reports show that this July, payrolls were not only
By Michael Bürgi and Antoinette Siu for Digiday Many forecasts project record political spending for midterm elections that are outpacing 2020. Broadbeam Media took a look at how much television spending has grown in recent years, especially as
On Tuesday, August 23rd, Broadbeam’s Corinne Casagrande (SVP of Strategy) chatted with teammembers from Kellogg’s as part of Brand Innovators’ “ID Resolution and TheCookieless Future” panel discussion. https://youtu.be/_nhiiYxO0ik?t=1939
by Corinne Casagrande The supply chain issues of the past two years had marketers scrambling as companies struggled to capture demand and fill orders in time. Shipping woes and shortages exposed smaller D2Cs on borrowed supply
