Join Broadbeam’s Corinne Casagrande, SVP Strategy, and other industry leaders for “A Media Buyer’s Guide to Convergent TV”, a panel discussion hosted by 212NYC; New York’s Digital Advertising Club. Panelists include: Laura Wu- Head of Strategy
by James Flynn, Sr Research Analyst – Broadbeam Media Ecommerce took off during the pandemic as people quickly shifted from in-store shopping to online delivery. Those who already ordered online did so more, and those who
We’re excited to share that Joanna Ruttner has been named a 2021 “CYNOPSIS TOP WOMEN IN MEDIA” honoree. Cynopsis recognized Joanna as a “DATA & RESEARCH TRENDSETTER” for her work at Broadbeam Media; challenging the status
Video tech has never been more advanced, and the disparity of data has never been more backward. In this session from the 2021 ANA Media Conference, Broadbeam’s Corinne Casagrande (SVP, Strategy) and Alex Sapoznikov (EVP, Analytics
by James Flynn, Sr Research Analyst – Broadbeam Media Video streaming growth has been accelerated over the past year as it establishes itself as the next leading form of mass entertainment. However, as Gen Z consumers
by Tess Erickson, Senior Research & Strategy Analyst People turn on their TV for many different reasons: to be entertained, informed or to just to relax. Today, turning on the TV — whether it be linear,
by RBR-TVBR -April 22, 20210 As people’s habits continue to evolve, with the pandemic accelerating those changes, Broadbeam Media conducted research that reevaluates, in a way, assumptions about the lifestyles and media habits of U.S. consumers. Among the
by James Flynn, Sr Research Analyst – Broadbeam Media When TV planning originally began, age and gender was all that was used to target consumers. This worked for some advertisers because demographics were more homogeneous, product
The 2021 OBIE Awards jury selected Broadbeam’s creative and strategic work on PeaTos, as a finalist for “Out of Home Excellence”. We will find out if we receive a Bronze, Silver, Gold, or Platinum OBIE recipient at
by James Flynn , Sr Research Analyst – Broadbeam Media This upcoming tax filing season will be critical for many consumers financially hit by the recession. Many will use this year’s tax refunds and stimulus checks to