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A New Kind of
Performance Media Agency

LASER-FOCUSED ON VALUE

For What It's Worth:

We plan and place all media that drives sales for our clients. But some channels, like video, really help growth.

Video impressions are powerful. But, video options, from linear TV to streaming, are complicated. We cut through the confusion and evaluate all video opportunities against a single goal: performance.

Spotlight

Video Planning

Spotlight

Person-level TV Results

Spotlight

Programmatic
WHAT WE DO

We build impactful spend by holding each impression accountable.​​

Analytics That Powers More Than Attribution

From the impressions we choose to the market dynamics we predict, advanced analytics help us stretch dollars to make sure we’re in the best environments.

Better Buying

Efficiently invest across all forms of media to get the most value out of each impression for clients.

Strategy in Service of Scale

We focus on identifying new opportunities among markets, segments, channels and users.

We Navigate all the Video Marketplaces

TV remote
Broadcast
Tv and hand pressing remote control
Cable
A happy reporter leads a report on the camera on the street
Local
Remote control
OTT
Business meeting. Young hipster businessman in modern office
Leverage
Business people shaking hands, finishing up meeting
Upfront
Calendar appointment date
Scatter
judge gavel and tablet computer on brown wooden backgroundjudge
Remnant

OUR APPROACH

Evaluate Each Video Play: Across People, Screens and Inventory

Identify all media opportunities for consideration

Define consumer targets beyond age and gender

  • Nielsen Universe Estimate & Ratings
  • Planning Target Score Primary & Secondary
  • Media Consumption Data
  • Rate Estimation
  • Responsiveness Score
  • Competitive Activity

Prioritized mix and budget allocation

SPOTLIGHT

CAse Studies

Video Planning

Person-Level TV Results

Programmatic

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