TV is Complex but we make it simple

We Find the Most Valuable Impressions Across the Old and the New

WHAT WE DO

We build impactful spend by holding each impression accountable.​​

Analytics That Powers More Than Attribution

From the impressions we choose to the market dynamics we predict, advanced analytics help us stretch dollars to make sure we’re in the best environments.

Better Buying

Efficiently invest across all forms of media to get the most value out of each impression for clients.

Strategy in Service of Scale

We focus on identifying new opportunities among markets, segments, channels and users.

We Navigate all the Marketplaces

TV remote
Broadcast
Tv and hand pressing remote control
Cable
A happy reporter leads a report on the camera on the street
Local
Remote control
OTT
Business meeting. Young hipster businessman in modern office
Leverage
Business people shaking hands, finishing up meeting
Upfront
Calendar appointment date
Scatter
judge gavel and tablet computer on brown wooden backgroundjudge
Remnant

OUR APPROACH

Evaluate Each Video Play: Across People, Screens and Inventory

Identify all media opportunities for consideration

Define consumer targets beyond age and gender

  • Nielsen Universe Estimate & Ratings
  • Planning Target Score Primary & Secondary
  • Media Consumption Data
  • Rate Estimation
  • Responsiveness Score
  • Competitive Activity

Prioritized mix and budget allocation

Where To Reach Us

Locations

New York City, NY

Framingham, MA

King of Prussia, PA

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