Performance OTT

OTT is Performance Media. We Measure Market by Market.

We targeted 5 test markets and compared the results to 5 control markets who were not shown the ad. Markets chosen based on size, target population, and client’s YTD new users.

Based on the results, we recommended the client continue their OTT placements on Hulu, as well as explore other streaming platforms.

The Results

26%

OVERALL LIFT

% change of orders from test to control

$74.07

OVERALL CPO

cost per (incremental) order

<$100

OVERALL CPO

for all test markets

$14

CPM

consistent cost across both flights