Skip to content

Technology

Pre-Optimization

Optics by Broadbeam™

Broadbeam TV buyers have unmatched visibility into target audience impression efficiency and placement optimization. Our proprietary tool, Broadbeam Optics™, uses AI to quickly identify opportunities to optimize spending, based on yesterday’s delivery. 
Broadbeam Optics™ combines our proprietary performance data, along with the most granular level of data available from Nielsen and syndicated consumer research to optimize linear TV in a digital way.

Our proprietary tools help us plan, buy & optimize better

Broadbeam proprietary tools enable our teams to quickly evaluate opportunities, plan impressions, and optimize returns

Machine guided linear TV buying optimization

12M HHs with a direct link between TV + OTT and sales

TV focused full ROI modeling, faster & easer than MMM

Connecting video touches to engagement and sales