Optics by Broadbeam™
Broadbeam TV buyers have unmatched visibility into target audience impression efficiency and placement optimization. Our proprietary tool, Broadbeam Optics™, uses AI to quickly identify opportunities to optimize spending, based on yesterday’s delivery.
Broadbeam Optics™ combines our proprietary performance data, along with the most granular level of data available from Nielsen and syndicated consumer research to optimize linear TV in a digital way.
Alex Sapoznikov (EVP, Analytics and Data Strategy) at the 2021 ANA Media Conference, demonstrating some of the ways Optics by Broadbeam™ offers marketers unprecedented performance visibility and optimization guidance.
Our proprietary tools help us plan, buy & optimize better
Broadbeam proprietary tools enable our teams to quickly evaluate opportunities, plan impressions, and optimize returns