Technology
Broadbeam TV buyers have unmatched visibility into target audience impression efficiency and placement optimization. Our proprietary tool, Broadbeam Optics™, uses AI to quickly identify opportunities to optimize spending, based on yesterday’s delivery.
Broadbeam Optics™ combines our proprietary performance data, along with the most granular level of data available from Nielsen and syndicated consumer research to optimize linear TV in a digital way.
Broadbeam proprietary tools enable our teams to quickly evaluate opportunities, plan impressions, and optimize returns
Insight looks at what programming your high value current customer is watching in linear and OTT.
12M HHs with a direct link between TV + OTT and sales
Machine guided linear TV buying optimization
TV focused full ROI modeling, faster & easer than MMM
