A proprietary 3Q 2022 survey of Adults 55+ and their changing media habits, including traditional and streaming video and audio usage and adoption.
While older adults (ages 55+) are often slower to adopt newer technologies and services, the COVID-19 pandemic accelerated adoption among all groups. This along with the wide-ranging financial pressures older adults are feeling drew Broadbeam’s focus for our most recent proprietary study on older Americans and their media habits.
Broadbeam surveyed 1,000 people over the age of 55 about their lifestyle along with their video and audio usage and adoption. The survey was fielded from June 30th to July 6th of 2022.