OTT is Performance Media. We Measure Market by Market.
We targeted 5 test markets and compared the results to 5 control markets who were not shown the ad. Markets chosen based on size, target population, and client’s YTD new users.
Based on the results, we recommended the client continue their OTT placements on Hulu, as well as explore other streaming platforms.
% change of orders from test to control
cost per (incremental) order
for all test markets
consistent cost across both flights