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SPOTLIGHT

Person-Level TV Results

The BeamPanel links actions real people took to the TV ad they watched

Whether someone watched a spot on linear TV or OTT, we can tell for sure what they did, based on a panel of 12MM households. Even if they click “buy now” on their mobile in line at the DMV, we can link that person back to the ad they watched on TV.
Better attribution than traditional TV site signature windows helps get a better picture, but it helps us most in planning. We use behavior tracking to identify the right placements faster, before a dollar is spent on TV. 
With BeamPanel, we know:
  • Who purchased the product
  • When they purchased
  • How long they took to convert
  • What programming they watched
Consumer journey tracking is clearer with BeamPanel
We use all this information for planning
  • What are people who convert watching, that we are not on?
  • How long before the first exposure do people make a purchase?
  • Who visited the website, but did not convert for our digital campaigns?