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Video at the Speed of Performance – Broadbeam at the ANA Media Conference

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Video tech has never been more advanced, and the disparity of data has never been more backward. In this session from the 2021 ANA Media Conference, Broadbeam’s Corinne Casagrande (SVP, Strategy) and Alex Sapoznikov (EVP, Analytics and Data Strategy) show how they help marketers leverage both data and technology to drive impression costs down and share some of the new tools available to make faster decisions. Included in their discussion, Alex describes the power of Broadbeam Optics™, a new way to buy TV, offering unprecedented performance visibility and optimization guidance.

 

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