Full Service, Independent Performance Media Agency to Serve as Broadcast Agency Overseeing Radio, TV, and OTT
New York, New York – Broadbeam Media, the full-service, independent performance media agency that approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, today announced its role as the new Agency of Record (AOR) for Jackson Hewitt Tax Service®. An innovator in the tax industry, Jackson Hewitt provides expertise and solutions for hard-working Americans to manage their taxes and tax refunds.
“Increasing complexity, fueled by recent changes to federal laws and the tax code, has generated new questions from our customers this year,” said Jason Duggan, VP Marketing, Jackson Hewitt. “In particular, there is a significant amount of uncertainty from taxpayers about how to properly reconcile Child Tax Credit and stimulus payments on tax returns. Our goal, working with Broadbeam Media, is to inform our audience that Jackson Hewitt Tax Pros have the requisite expertise to help tax-filers navigate this very unique tax season.”
“We are excited about the first campaign that we’ve put together and already launched media for Jackson Hewitt, as taxpayers are beginning to prepare for the tax filing season,” said Corinne Casagrande, SVP, Strategy and Growth, Broadbeam Media. “Our team took a deep dive into the demographics of Jackson Hewitt’s target audience, and, when comparing this to our proprietary research of how people are ingesting media in 2022, put together a concise and targeted media plan to share important messaging across many platforms.”
Jackson Hewitt joins Broadbeam Media’s roster of clients including American Standard, Omaha Steaks, Nordictrack, Penn State University, Publisher’s Clearing House Netspend and Brinks, among others.
About Broadbeam Media
Broadbeam Media is a full-service, independent performance media agency that approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, including direct response television (DRTV), advanced TV and digital. Using research-driven strategy, the agency utilizes proprietary tools to evaluate opportunities, find the most valuable impressions across all inventory and targets and optimize returns. In addition to an in-house research team that creates custom client solutions for evaluation and reporting, Broadbeam Media also extends production support for new media creative and video needs. Based in New York and Boston, the company is a subsidiary of Active International.
About Jackson Hewitt Tax Service Inc.
Jackson Hewitt Tax Service Inc. is an innovator in the tax industry, with a mission to provide its hard-working clients access to simple, low-cost solutions to manage their taxes and tax refunds. Jackson Hewitt is devoted to helping clients get ahead and stands behind its work with its Maximum Refund Guarantee and Lifetime Accuracy Guarantee® (restrictions apply, see Jackson Hewitt’s website for more details). Jackson Hewitt has more than 5,500 franchise and company-owned locations nationwide, including nearly 3,000 in Walmart stores as well as online tax prep services, making it easy and convenient for clients to file their taxes. For more information about products, services, and offers, or to locate a Jackson Hewitt office, visit www.jacksonhewitt.com or call 1 (800) 234-1040.
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Splash PR, LLC for Broadbeam Media