Live sports is often thought of as a pillar of linear TV reach. But with streaming providers increasingly spending on sports rights, fans are scrambling across services to find their game, match or race. We examine
by Corinne Casagrande, SVP Strategy and Growth As marketers navigate the second pandemic-influenced holiday season, some conditions look a little like last year. Holiday shopping has started earlier again, with sales pulled forward as early as September.
Below is a breakdown of how respondents said they spent on selected product/services categories over the last year but relative to pre-pandemic. For those industries weakened by the pandemic, 55% of respondents reported spending below pre-pandemic
QR codes are becoming more prevalent, and most video viewers understand the behavior. QR codes creative is showing up across advertisers (especially online gaming and sports). Creative needs to be adjusted to the QR code. Highlight
OTT is Performance Media. We Measure Market by Market. We targeted 5 test markets and compared the results to 5 control markets who were not shown the ad. Markets chosen based on size, target population, and
by James Flynn, senior research analyst – Broadbeam Media Since the beginning of the pandemic, consumers have waxed and waned in how much they spend in key categories, such as online grocery. These drastic and sweeping changes
With more and more viewers cutting the cord and going full OTT, consumer brand marketers urgently need to determine how to reach CTV viewers with their advertising. This conversation with Corinne Casagrande, Broadbeam media’s SVP,
Join us on Tuesday, October 12th, at 2:00 p.m. when Broadbeam’s Corinne Casagrande takes the virtual stage at Brand Innovators’ Women in Marketing Livecast webinar, with Casper’s Alicia Parker, VP, Brand and Consumer Marketing. Registration for
Last week, Tess Erickson, our Director of Research & Strategy, presented her winning paper at the Advertising Research Foundation (ARF)’s AUDIENCExSCIENCE Conference! The session, “The Performance (Media) Must Go On”, re-evaluates our assumptions about Americans’ lifestyles
BROADBEAM: STILL ROOM FOR TRADITIONAL TV The 21st century shift from legacy media to digital platforms doesn’t mean there isn’t a place for traditional TV in the contemporary viewing landscape. That’s according to Tess Erickson, director
by James Flynn, senior research analyst – Broadbeam Media Many marketers who pulled back on ad spend in 2020 have begun allocating dollars again throughout 2021 as the economy bounces back. However, for some it’s been touch-and-go
Streaming Spend: A Complicated Calculation By Joanna Ruttner Most consumers are spending more than they think on monthly OTT subscriptions The world of streaming is fragmented and complicated. It’s hard to keep track of all the providers and ways
