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Streaming Sports

Live sports is often thought of as a pillar of linear TV reach.  But with streaming providers increasingly spending on sports rights, fans are scrambling across services to find their game, match or race. We examine

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Consumer Capacity For Holiday Spend Uneven Again

by Corinne Casagrande, SVP Strategy and Growth As marketers navigate the second pandemic-influenced holiday season, some conditions look a little like last year. Holiday shopping has started earlier again, with sales pulled forward as early as September.

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COVID & Consumers – Q3 Survey

Below is a breakdown of how respondents said they spent on selected product/services categories over the last year but relative to pre-pandemic. For those industries weakened by the pandemic, 55% of respondents reported spending below pre-pandemic

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Scantastic QR Codes

QR codes are becoming more prevalent, and most video viewers understand the behavior. QR codes creative is showing up across advertisers (especially online gaming and sports). Creative needs to be adjusted to the QR code. Highlight

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Performance OTT

OTT is Performance Media. We Measure Market by Market. We targeted 5 test markets and compared the results to 5 control markets who were not shown the ad. Markets chosen based on size, target population, and

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STILL ROOM FOR TRADITIONAL TV

BROADBEAM: STILL ROOM FOR TRADITIONAL TV The 21st century shift from legacy media to digital platforms doesn’t mean there isn’t a place for traditional TV in the contemporary viewing landscape. That’s according to Tess Erickson, director

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Streaming Spend: A Complicated Calculation

Streaming Spend: A Complicated Calculation By Joanna Ruttner Most consumers are spending more than they think on monthly OTT subscriptions The world of streaming is fragmented and complicated. It’s hard to keep track of all the providers and ways

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