by James Flynn, senior research analyst – Broadbeam Media The subscription-box model has taken off in recent years, but has been embraced more by certain verticals/products and certain types of consumers. Here are some key points
An article by Broadbeam’s Corinne Casagrande, SVP, Strategy, was featured in the August issue of the HR.com publication, Employee Learning & Development Excellence. “Can Virtual Hard Skills Training Soften People?” describes how Broadbeam’s culture of learning
Corinne Casagrande, SVP Strategy, recently presented at Procurement Foundry’s Forge: Digital Futures, a comprehensive webinar designed to help procurement managers uncover and put into play, cutting-edge tools and technologies. In her session, “Take out the guesswork:
Congratulations to Tess Erickson, our Director of Research & Strategy, for her winning paper at the Advertising Research Foundation (ARF)’s AUDIENCExSCIENCE Conference! When asked what inspired her research, Tess explained, “After 2020, the research team at Broadbeam found
Join Broadbeam’s Corinne Casagrande, SVP Strategy, and other industry leaders for “A Media Buyer’s Guide to Convergent TV”, a panel discussion hosted by 212NYC; New York’s Digital Advertising Club. Panelists include: Laura Wu- Head of Strategy
by James Flynn, Sr Research Analyst – Broadbeam Media Ecommerce took off during the pandemic as people quickly shifted from in-store shopping to online delivery. Those who already ordered online did so more, and those who
We’re excited to share that Joanna Ruttner has been named a 2021 “CYNOPSIS TOP WOMEN IN MEDIA” honoree. Cynopsis recognized Joanna as a “DATA & RESEARCH TRENDSETTER” for her work at Broadbeam Media; challenging the status
Video tech has never been more advanced, and the disparity of data has never been more backward. In this session from the 2021 ANA Media Conference, Broadbeam’s Corinne Casagrande (SVP, Strategy) and Alex Sapoznikov (EVP, Analytics
by James Flynn, Sr Research Analyst – Broadbeam Media Video streaming growth has been accelerated over the past year as it establishes itself as the next leading form of mass entertainment. However, as Gen Z consumers
by Tess Erickson, Senior Research & Strategy Analyst People turn on their TV for many different reasons: to be entertained, informed or to just to relax. Today, turning on the TV — whether it be linear,
by RBR-TVBR -April 22, 20210 As people’s habits continue to evolve, with the pandemic accelerating those changes, Broadbeam Media conducted research that reevaluates, in a way, assumptions about the lifestyles and media habits of U.S. consumers. Among the
by James Flynn, Sr Research Analyst – Broadbeam Media When TV planning originally began, age and gender was all that was used to target consumers. This worked for some advertisers because demographics were more homogeneous, product
