Smart TVs may be growing their own ad-supported channels, but streaming viewers are flocking to better-entrenched AVOD and SVOD apps. Smart marketers must assemble a diverse media plan incorporating not only CTV, but third-party streaming platforms
BY TESS ERICKSON, Director Strategy and Research A recent study of sports viewers in the U.S. uncovers trends from the Summer Olympics in Tokyo last year that don’t bode well for viewership of Beijing 2022. Despite
by Corinne Casagrande , SVP Strategy and Growth More than three quarters of online shopping transactions end with shoppers running away. Plenty of marketing efforts, from email to mobile retargeting, are focused on capturing the missed revenue
by Corinne Casagrande, SVP Strategy and Growth As marketers navigate the second pandemic-influenced holiday season, some conditions look a little like last year. Holiday shopping has started earlier again, with sales pulled forward as early as September.
by James Flynn, senior research analyst – Broadbeam Media Since the beginning of the pandemic, consumers have waxed and waned in how much they spend in key categories, such as online grocery. These drastic and sweeping changes
With more and more viewers cutting the cord and going full OTT, consumer brand marketers urgently need to determine how to reach CTV viewers with their advertising. This conversation with Corinne Casagrande, Broadbeam media’s SVP,
Join us on Tuesday, October 12th, at 2:00 p.m. when Broadbeam’s Corinne Casagrande takes the virtual stage at Brand Innovators’ Women in Marketing Livecast webinar, with Casper’s Alicia Parker, VP, Brand and Consumer Marketing. Registration for
Last week, Tess Erickson, our Director of Research & Strategy, presented her winning paper at the Advertising Research Foundation (ARF)’s AUDIENCExSCIENCE Conference! The session, “The Performance (Media) Must Go On”, re-evaluates our assumptions about Americans’ lifestyles
BROADBEAM: STILL ROOM FOR TRADITIONAL TV The 21st century shift from legacy media to digital platforms doesn’t mean there isn’t a place for traditional TV in the contemporary viewing landscape. That’s according to Tess Erickson, director
by James Flynn, senior research analyst – Broadbeam Media Many marketers who pulled back on ad spend in 2020 have begun allocating dollars again throughout 2021 as the economy bounces back. However, for some it’s been touch-and-go
Streaming Spend: A Complicated Calculation By Joanna Ruttner Most consumers are spending more than they think on monthly OTT subscriptions The world of streaming is fragmented and complicated. It’s hard to keep track of all the providers and ways
TVNEWSCHECK OPEN MIKE by James OU, VP, analytics and data strategy Although linear TV enjoyed an initial pandemic boost, the effects weren’t long-lasting and didn’t reverse longstanding trends with which the industry must reckon. The
