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Marketing’s Role In The Labor Market

by Corinne Casagrande Americans are not having any problems finding jobs. Unemployment numbers are low, and the job reports continue to be healthy; these added jobs continue to be bright spots for the economy. As of

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Brands Pay More When Customers Pay Later

by Corinne Casagrande , SVP Strategy and Growth More than three quarters of online shopping transactions end with shoppers running away. Plenty of marketing efforts, from email to mobile retargeting, are focused on capturing the missed revenue

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Streaming Sports

Live sports is often thought of as a pillar of linear TV reach.  But with streaming providers increasingly spending on sports rights, fans are scrambling across services to find their game, match or race. We examine

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Consumer Capacity For Holiday Spend Uneven Again

by Corinne Casagrande, SVP Strategy and Growth As marketers navigate the second pandemic-influenced holiday season, some conditions look a little like last year. Holiday shopping has started earlier again, with sales pulled forward as early as September.

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