Join Broadbeam’s Corinne Casagrande and Tess Erickson at the 2020 ANA Media and Measurement Conference, Thursday, 9/24 at 1:05PM, for: “LUNCH WITH” THOUGHT LEADER SESSION (Sponsored by Active International) PLANNING THROUGH THE PANDEMIC, POLITICALS AND THE IMPROBABLE As political advertising peaks in the weeks leading into the election, marketers will be challenged by its impact on the pricing and availability of local paid media. This year, marketers have
Direct-to-consumer marketing can prove to be a valuable tool for hemp and CBD companies with less restrictions and a wider reach. by James Kozack, VP Data Strategy and Analytics, Broadbeam Media With the death of Facebook arbitrage, direct-to-consumer (DTC) marketers are forced to look for new ways to drive sales more quickly than ever before. Enter TV. Once seen primarily as a branding medium, DTC brands are now using
by Raghu Siddani, VP Data Strategy and Analytics, Broadbeam Media When you invest time and effort to measure the impact of media buys, the real value of this attribution is knowing what to do next. For thoughtful performance advertisers, forecasting key performance indicators is an integral part of the planning process. Traditional direct marketers look for a balance between immediate performance and building their brand and tracking lower funnel
Seven years ago, American Standard had a problem. How could the kitchen and bath manufacturer continue to grow when the retailers and wholesalers who sold American Standard products were creating their own product lines? One way, says Eric Kozak, senior director of marketing at American Standard, was to sink $20 million into innovation and just hope the best products won. Another was to actually connect with their consumers.