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Older Adults And Their Post-COVID Media Habits

Adults 55-plus still favor linear television, but streaming is creeping into their viewing habits with AVOD services holding a particular appeal. By Tess Erickson, Director, Strategy and Research While older adults (55-plus) are often slower to

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The State Of Senior Spending Power

by Corinne Casagrande Facing a bear market alongside rising inflation is enough to make any consumer skittish. But for one in every seven Americans, or seniors 65+ in the U.S., it can be downright scary. Seeing

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Marketing’s Role In The Labor Market

by Corinne Casagrande Americans are not having any problems finding jobs. Unemployment numbers are low, and the job reports continue to be healthy; these added jobs continue to be bright spots for the economy. As of

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