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Planning Through The Pandemic, Political and the Improbable

Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandemic has helped them attribute media more effectively. They’ll also discuss tactics for building the local reach you need; transacting with stations, digital video, OTT and fractional overlays.

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Broadbeam Media Adds Healthe® to Client Roster

Broadbeam Media, the full-service, independent performance media agency that approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, announced the addition of Healthe® to its client roster.

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Join Us at the ANA

Join Broadbeam’s Corinne Casagrande and Tess Erickson at the 2020 ANA Media and Measurement Conference, Thursday, 9/24 at 1:05PM, for: “LUNCH WITH” THOUGHT LEADER SESSION (Sponsored by Active International) PLANNING THROUGH THE PANDEMIC, POLITICALS AND THE

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The Power of TV for CBD Brands

Direct-to-consumer marketing can prove to be a valuable tool for hemp and CBD companies with less restrictions and a wider reach. by James Kozack, VP Data Strategy and Analytics, Broadbeam Media With the death of Facebook arbitrage,

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