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Join Us at the ANA

September 22, 2020

Join Broadbeam’s Corinne Casagrande and Tess Erickson at the 2020 ANA Media and Measurement Conference, Thursday, 9/24 at 1:05PM, for: “LUNCH WITH” THOUGHT LEADER SESSION (Sponsored by Active International) PLANNING THROUGH THE PANDEMIC, POLITICALS AND THE IMPROBABLE As political advertising peaks in the weeks leading into the election, marketers will be challenged by its impact on the pricing and availability of local paid media. This year, marketers have

The Power of TV for CBD Brands

August 27, 2020

Direct-to-consumer marketing can prove to be a valuable tool for hemp and CBD companies with less restrictions and a wider reach. by James Kozack, VP Data Strategy and Analytics, Broadbeam Media With the death of Facebook arbitrage, direct-to-consumer (DTC) marketers are forced to look for new ways to drive sales more quickly than ever before. Enter TV. Once seen primarily as a branding medium, DTC brands are now using

Making Better Sense of Lower-Funnel Metrics With Media-Planning Forecasts

July 28, 2020

by Raghu Siddani, VP Data Strategy and Analytics, Broadbeam Media When you invest time and effort to measure the impact of media buys, the real value of this attribution is knowing what to do next. For thoughtful performance advertisers, forecasting key performance indicators is an integral part of the planning process. Traditional direct marketers look for a balance between immediate performance and building their brand and tracking lower funnel

For American Standard, “Mathvertising” Drives Cost-per-Lead Down 50% During COVID-19

June 30, 2020

Seven years ago, American Standard had a problem. How could the kitchen and bath manufacturer continue to grow when the retailers and wholesalers who sold American Standard products were creating their own product lines? One way, says Eric Kozak, senior director of marketing at American Standard, was to sink $20 million into innovation and just hope the best products won. Another was to actually connect with their consumers.