by James Flynn, Sr Research Analyst – Broadbeam Media Video streaming growth has been accelerated over the past year as it establishes itself as the next leading form of mass entertainment. However, as Gen Z consumers
by Tess Erickson, Senior Research & Strategy Analyst People turn on their TV for many different reasons: to be entertained, informed or to just to relax. Today, turning on the TV — whether it be linear,
by RBR-TVBR -April 22, 20210 As people’s habits continue to evolve, with the pandemic accelerating those changes, Broadbeam Media conducted research that reevaluates, in a way, assumptions about the lifestyles and media habits of U.S. consumers. Among the
by James Flynn, Sr Research Analyst – Broadbeam Media When TV planning originally began, age and gender was all that was used to target consumers. This worked for some advertisers because demographics were more homogeneous, product
The 2021 OBIE Awards jury selected Broadbeam’s creative and strategic work on PeaTos, as a finalist for “Out of Home Excellence”. We will find out if we receive a Bronze, Silver, Gold, or Platinum OBIE recipient at
by James Flynn , Sr Research Analyst – Broadbeam Media This upcoming tax filing season will be critical for many consumers financially hit by the recession. Many will use this year’s tax refunds and stimulus checks to
by James Flynn , 12/21/20 Changes to the 2020 holiday shopping season are a continued reflection of the adjustments that consumers have made over the pandemic. These new retail habits have made particularly large gains among baby
“BROADBEAM OPTICS™” uses Analytics to Drive Down Impression Costs and Increase Efficiency and Quality New York, New York –Broadbeam Media, the full-service, independent performance media agency that approaches media planning and buying by finding pockets of
Performance advertising is not the same as promotion; it’s simply holding media accountable for KPIs on a shorter timescale.
Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandemic has helped them attribute media more effectively. They’ll also discuss tactics for building the local reach you need; transacting with stations, digital video, OTT and fractional overlays.