TVNEWSCHECK OPEN MIKE by James OU, VP, analytics and data strategy Although linear TV enjoyed an initial pandemic boost, the effects weren’t long-lasting and didn’t reverse longstanding trends with which the industry must reckon. The
by James Flynn, senior research analyst – Broadbeam Media The subscription-box model has taken off in recent years, but has been embraced more by certain verticals/products and certain types of consumers. Here are some key points
An article by Broadbeam’s Corinne Casagrande, SVP, Strategy, was featured in the August issue of the HR.com publication, Employee Learning & Development Excellence. “Can Virtual Hard Skills Training Soften People?” describes how Broadbeam’s culture of learning
Corinne Casagrande, SVP Strategy, recently presented at Procurement Foundry’s Forge: Digital Futures, a comprehensive webinar designed to help procurement managers uncover and put into play, cutting-edge tools and technologies. In her session, “Take out the guesswork:
Congratulations to Tess Erickson, our Director of Research & Strategy, for her winning paper at the Advertising Research Foundation (ARF)’s AUDIENCExSCIENCE Conference! When asked what inspired her research, Tess explained, “After 2020, the research team at Broadbeam found
Join Broadbeam’s Corinne Casagrande, SVP Strategy, and other industry leaders for “A Media Buyer’s Guide to Convergent TV”, a panel discussion hosted by 212NYC; New York’s Digital Advertising Club. Panelists include: Laura Wu- Head of Strategy
by James Flynn, Sr Research Analyst – Broadbeam Media Ecommerce took off during the pandemic as people quickly shifted from in-store shopping to online delivery. Those who already ordered online did so more, and those who
We’re excited to share that Joanna Ruttner has been named a 2021 “CYNOPSIS TOP WOMEN IN MEDIA” honoree. Cynopsis recognized Joanna as a “DATA & RESEARCH TRENDSETTER” for her work at Broadbeam Media; challenging the status
by James Flynn, Sr Research Analyst – Broadbeam Media Video streaming growth has been accelerated over the past year as it establishes itself as the next leading form of mass entertainment. However, as Gen Z consumers
by Tess Erickson, Senior Research & Strategy Analyst People turn on their TV for many different reasons: to be entertained, informed or to just to relax. Today, turning on the TV — whether it be linear,