by Kristi Tropp, SVP, Managing Director We’re excited to announce that Shukmei “Shuky” Wong was named a 2023 CYNOPSIS TOP WOMEN IN MEDIA HONOREE! Shuky was recognized in the “MVP Awards” category which celebrates “women who
by Corinne Casagrande , SVP, Strategy Marketers have plenty of options to broadcast messaging in harmony with the weather. Programmatic prompts can help temper or surge media spend if it’s hot enough (or snowing). Advertisers of products with
by Corinne Casagrande Who are the latest frontline workers having to explain the dynamics of supply and demand to frustrated customers? Travel agents. As inflation keeps prices high and travel is still in robust demand, consumers
by Corinne Casagrande Analysts keep expecting consumers to pull back on spending, but consumers still haven’t gotten the memo. As Q1 reporting came in last week, it was clear analysts tempered their expectations and earnings looked
by Tess Erickson It’s that sweet spot during the calendar year when sports fans are in their glory — whether it’s baseball, basketball, hockey, soccer, golf, tennis or college athletics, sports are “always on.” But are viewers
by Corinne Casagrande Marketers are pretty good at keeping tabs on sweeping demographic patterns. Trends like the aging U.S. population and net migrations to or within the U.S. generally show up in CRM files. However, there
The most-talked-about economic downturn of all time may be upon us — or not, depending on the day. Consumers keep spending despite high inflation, and the labor market is strong despite high-profile layoffs. As investors flock towards bonds and other markers of certainty, marketers should do the opposite and embrace the unproven.
The latest in an ongoing study to understand how, when, what and why viewers stream video content.
In case you missed us at Brand Innovators’ Evolution of Retail Summit, where Broadbeam’s Corinne Casagrande, SVP Strategy & Growth, moderated a fireside chat with Richard Honiball, Chief Marketing Officer, Nexcom watch the video now. Other
Join us at Brand Innovators’ Evolution of REtail Summit on Tuesday, January 17th, 2023 at 2:00 PM EST, where Broadbeam’s Corinne Casagrande, SVP Strategy & Growth, will moderate a fireside chat with Richard Honiball, Chief Marketing
by Corinne Casagrande If I had a crystal ball and could predict the future, I would have won the Powerball billion-dollar jackpot. But with changes happening in the U.S. media landscape daily, here are the
A proprietary study by Broadbeam Media and The University of San Francisco With many Americans changing how they filed their taxes in recent years, it’s clear that consumers prefer online tax filing to complete this annual
