Skip to content

Join Us at the ANA

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email
Join Broadbeam’s Corinne Casagrande and Tess Erickson at the 2020 ANA Media and Measurement Conference, Thursday, 9/24 at 1:05PM, for:

“LUNCH WITH” THOUGHT LEADER SESSION (Sponsored by Active International)

PLANNING THROUGH THE PANDEMIC, POLITICALS AND THE IMPROBABLE

As political advertising peaks in the weeks leading into the election, marketers will be challenged by its impact on the pricing and availability of local paid media. This year, marketers have already been tested in new ways by adjusting communications in response to the pandemic. Corinne Casagrande (Senior Vice President, Strategy) and Tess Erickson (Senior Research Analyst) will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandemic has helped them attribute media more effectively. They’ll also discuss tactics for building the local reach you need; transacting with stations, digital video, OTT and fractional overlays.

More To Explore

News

COVID Boosts Streaming, But Broadcast Endures

COVID-19 accelerated long-term viewership changes and channeled ever-higher numbers toward streaming and toward leaner cable packages, but broadcast remains a reliable and flexible buy for advertisers.

News

Broadbeam Media Adds Healthe® to Client Roster

Broadbeam Media, the full-service, independent performance media agency that approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, announced the addition of Healthe® to its client roster.