Last week, Tess Erickson, our Director of Research & Strategy, presented her winning paper at the Advertising Research Foundation (ARF)’s AUDIENCExSCIENCE Conference!
The session, “The Performance (Media) Must Go On”, re-evaluates our assumptions about Americans’ lifestyles and media diets.
When asked what inspired her research, Tess explained, “After 2020, the research team at Broadbeam found that our syndicated, 3rd party research was unable to keep pace with the rapid transformation in Americans’ lifestyles, media consumption, and response rates. With so many assumptions now in question, we decided to examine media’s new place in Americans’ lives to uncover the factors driving performance now.”
To view Tess’s presentation, click the link below or visit YouTube.