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Broadbeam Paper to be Presented at ARF AUDIENCExSCIENCE 2021

Broadbeam Paper to be Presented at ARF AUDIENCExSCIENCE 2021

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Congratulations to Tess Erickson, our Director of Research & Strategy, for her winning paper at the Advertising Research Foundation (ARF)’s AUDIENCExSCIENCE Conference!

When asked what inspired her research, Tess explained, “After 2020, the research team at Broadbeam found that our syndicated, 3rd party research was unable to keep pace with the rapid transformation in Americans’ lifestyles, media consumption, and response rates. With so many assumptions now in question, we decided to examine media’s new place in Americans’ lives to uncover the factors driving performance now.”

Well done, Tess!

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