Research: Changing Media Lifestyles

Where Consumers go when they are looking for fun, calm and relaxation and social connection

Unable to find research that kept pace with the rapid pandemic-related transformation in American’s lifestyles in 2020 / 2021, Broadbeam ran a study in February 2021 to reevaluate our assumptions about lifestyles and media diets. Data on these subjects were captured and clustered using a survey of respondents’ sensory experiences of the last year.

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