The BeamPanel links actions real people took to the TV ad they watched
Whether someone watched a spot on linear TV or OTT, we can tell for sure what they did, based on a panel of 12MM households. Even if they click “buy now” on their mobile in line at the DMV, we can link that person back to the ad they watched on TV.
Better attribution than traditional TV site signature windows helps get a better picture, but it helps us most in planning. We use behavior tracking to identify the right placements faster, before a dollar is spent on TV.
With BeamPanel, we know: